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WEIGHT WATCHERS SMART SIMPLE
‘Smart Made Simple’ is built on the truth that fad diets and gimmicks simply don’t have long lasting effects on weight loss.
The new approach aims to take the confusion out of healthy eating by offering a scientifically proven, yet simple way to approach weight management.
The integrated campaign spans multiple channels above and below the line including: TV, direct mail, PR and a strong digital focus with a newly designed website. The streamlined website includes a simplified homepage for desktop, tablet and mobile that allows people to focus on what they need to know about the Weight Watchers offering across exercise, food and support.
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